Best Practices Guide

One of the main goals of utilizing the Email Marketing platform is to receive a response from your membership. In order to get a response from your membership, they need to open/read the campaigns they receive. How can you encourage this process? Some of these methods include:

• A strong subject line to entice readers to open your campaigns.
• Concise and direct content to grab their attention.
• A clear call to action (CTA) to for them to click on.
• Targeted subject matter to peak specific interests.

The articles outlined below will help you maximize deliverability for your campaigns and improve the overall engagement with your membership.