Email Preferences

Want to increase Open Rates? Want to find out what content interests your members?

Everyone has unique interests and hobbies in life and the same is true for the content offered up by your email campaigns. Most of your contacts will not be interested in all of your content all of the time. An email campaign should strive to ensure the following 3 goals are achieved every time:

• Maximum Delivery
• Increasing the Open Rate
• Decreasing the Unsubscribe Rate

Email Preferences allow your membership to inform you which content they wish to receive as well as what content is not so popular and possible requires some fine tuning. These preferences will allow you to target key groups of contacts for specific categories of campaigns. These categories could include:

• Golf Enthusiasts
• Tennis Members
• Social Members
• Dining Menus
• etc.